Please be aware that design is subjective. The following rules are not meant to be offensive, however the majority of designers are of this mindset. Again, trust your designers, we love design and only want to give you the best!

1) Comic Sans is the bane of a designers’ existence. There are sooo many other fonts out there, let your designer show you a few.

2) Cats/Kittens do not give a design its character… unless it’s bad. Of course if your website is icanhascheezburger.com, then no worries. This goes for any “cute” figures such as puppies, glitter hearts, unicorns, etc. Think about your product and clients’ needs and that’s where you’ll find your design.

3) It is possible to use too many different fonts. As a base, start with your body text font, title text font, caption text font, and logo text font. Even these different types of text do not need to be different fonts. It’s all about your design and what it needs.

4) Try using DaFont.com, ColorSchemeDesigner.com, and istock.com if you need help getting the initial concept of your design together. Your designer will sort it all out.

5) Your branding is your first impression. Your company’s logo is sooo important, I cannot stress this enough. A logo should be timeless, convey your company’s essence, and be original. In this day and age where everything has been done before, it’s not impossible to stand out.

So what have we learned…

Class dismissed!

All Designed For You is based in the Finger Lakes. For more design tips, read more here.